Fatima Hajou was born in Errachidia and moved to Oued Ifrane when her parents moved to the village for work. She never formally attended school but is a regular at a local association’s math and literacy classes. She has been involved with the association since 2011 and specializes in the btaniya and tazrbit carpets. Fatima is married and has two children, whom she hopes she’ll be able to support with the income she makes from her sales.
Despite its modern chic appeal, the Boucharef carpet is woven into traditional Atlas Mountain culture. When poorer families were low in supplies during a cold winter, they washed and tore up old clothing to furnish their homes. Fortunately today, the carpet carries on in tradition rather than in necessity.
Transparent Pricing
#KnowThePrice
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
But with your help we can change that!
Every product on Anou is priced by artisans themselves and Anou shows
exactly where your money goes. When buying handmade Moroccan crafts always ask for pricing breakdowns from sellers.
Shipping Savings
Reduce the shipping cost to as low as 4% with our beta economy options or grouped shipping discounts built right into your cart. Click the cart in the top right to learn more.
Got a question? Sent it here and an Anou artisan mentor will be in touch via email with an answer shortly. You will receive an automatic email notification once your message is submitted.
