Stories From Morocco's Artisan Community

The Anou Blog

Your Purchase Now Gives Back to the Land the Wool Came From

· Behind The Scenes

Your Purchase Now Gives Back to the Land the Wool Came From

The first order on Anou to run through the Atlas Wool Supply Co carbon offset program — how it works, and why every offset goes back into the land the wool came from.

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Like Sabra, Beni Mrirt Rugs Don't Really Exist Either

· Advice

Like Sabra, Beni Mrirt Rugs Don't Really Exist Either

Beni Mrirt is not a tribal tradition. It is a marketplace label invented by middlemen and popularised on Etsy — here is where the term …

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A Rug, A Residency, A New Model for Collaboration

· Behind The Scenes

A Rug, A Residency, A New Model for Collaboration

Designer Julien spent a week in residency at Anou's foundouk in Fes, working at the loom alongside artisan leader Fatima Brahimi — a different way …

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· Advice

Getting to the Anou Store in Fes

How to find Morocco's only artisan-run store: 9 Derb Megana in the Fes medina, next door to Cafe Clock and two turns from the Blue …

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Workshops and Residencies: Expanding the Artisan Economy

· Advice

Workshops and Residencies: Expanding the Artisan Economy

Artisans across Morocco now host their own workshops and residencies, bookable directly — so visitors learn the craft at its source and artisans earn from …

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Artisan-Led Social Impact: The Marrakech Prison Weaving Program

· Uncategorized

Artisan-Led Social Impact: The Marrakech Prison Weaving Program

For over two years, three Anou artisan leaders have quietly been training incarcerated women at Marrakesh Prison to weave. We can finally share what they …

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Your pets, artisans and successful export reforms!

· Uncategorized

Your pets, artisans and successful export reforms!

The Pet Lobby set out to fix an export rule that held Moroccan paintings for months awaiting a minister's signature. Here is what changed for …

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The Artisan Community Just Bought a Building!

· Behind The Scenes

The Artisan Community Just Bought a Building!

The Anou Cooperative has acquired a four-storey riad in the Fez medina — an artisan-owned home for the community, made possible by Cafe Clock and …

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Sustainable Vintage Rugs & Sustainable Dye and Washing Techniques

· Behind The Scenes

Sustainable Vintage Rugs & Sustainable Dye and Washing Techniques

Why Anou does not sell vintage rugs, and what we do instead: living artisans, a design culture of their own, and dye and washing techniques …

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· Behind The Scenes

Anou Tech Updates: Bringing Artisans and Their Customers Closer Together

Anou's rebuilt custom order system puts artisans and their customers in the same place, so the progress, photos and data of a commission are shared …

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Design Spotlight: Zahra of Association Afous Gafous

· Artisan Products

Design Spotlight: Zahra of Association Afous Gafous

Zahra Amzil of Association Afous Gafous drew a rug design from an Amazigh film she was watching. A look at how one of Anou's rising …

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