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Anou's Theory of Change: Artisan Led
WHAT THEY ARE SAYING
"The Anou Cooperative offers a fresh
alternative to traditional cultural clichés – and
a challenge to vested market interests."
"By building a language-free interface, Anou is helping impoverished
artisans run their own businesses and upend the world of Fair Trade."
— Fast Company
"Anou helps rural artisans cut out middlemen. The Anou site addresses
the technological hurdle of posting to the web — but that’s just the first step in a
much bigger process of becoming actual business owners.”
"The Anou connects Moroccan artisans directly with consumers for fair trade textiles and
crafts. I've lusted after their rugs all year."
"…because Anou allows you to interface directly with artisans, I was able to special order the specific rug I wanted.
After I placed the order, I got periodic updates (with photos!) on its progress. I love our new rug!"