Naima was born in 1976 in Ksar Gaouz, which is a small village just outside of Beni Moussi. She is the current treasurer of The Cooperative Zohour Development of Women and can often be found mentoring young girls in weaving, passing along the skills she learned for her mother. Naima is one of the few educated women of the cooperative, she attended the Dar Al Quran, which is an educational institution that promotes cultural and religious aspects in Moroccan society. She hopes to improve the quality of the local production through training and practice, and also by conducting research about sites related to traditional crafts.
Mendell fabric is most commonly used as the fabric to make djellaba, Morocco's traditional dress. However, they are also used as rugs and bed coverings, adding decoration and color.
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Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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