Mahjouba, one of the founders of the Zohour Cooperative, was born in 1977 in Beni Moussi. She reached the 5th grade and dropped out of elementary school. She has been involved in the craft world, thanks to her mother, who taught her the basics of weaving. She hopes that all women in the association can make a better living and make the local products known through exhibitions and marketing all over the world. Mahjouba uses her income on her personal and family needs.
Pile rugs are an authentic part of life of Beni Mousi as they can often be found being used to decorate receipt on rooms or bedrooms. Usually made of genuine wool, these rugs are highly durable.
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Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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