When Fatima Haddash was young, her family picked up from the southern village of Tinghir and moved to Oued Ifrane. Despite her distant roots, everyone in her village now affectionately knows her as ‘mama.’ Fatima knows how to make all the types of carpets that Association Nahda creates. With every carpet she sells, she hopes to use the money to invest it in the future of her eight children and many more grandchildren.
Naima Mehboub was born just a few kilometers outside of Oued Ifrane. She is married to a day laborer who works in agriculture and construction. Naima and her husband currently have three boys and one girl. Many women in the village know her as a fun person and super easy going – characteristics of a great weaving partner. Naima is currently studying basic math, reading and writing at classes provided by a local association.
Fadma Mehboub was born just outside of Oued Ifrane and lives independently in the village. She is currently studying basic math and writing at classes provided by the local association. Fadma knows how to make all the kinds of carpets Association Nahda produces and plans to use any income generated from her carpet sales to support herself.
Hafida Mehboub is known by the members of Association Nahda as a talented, hard working, and motivated weaver. Though she never attended school as a girl, her driven personality has landed her in math and literacy classes provided by a local association. She plans on investing the money she earns from Anou in her children.
Fatima was born in Oued Ifrane and has lived in the village for most of her life. Despite the passing of her husband, she has survived and thrived because of her warm personality and incredibly positive outlook on life. Fatima is an integral member of Association Nahda because she is not only willing to try new things, but she is also willing to teach what she has learned to the other members.
Born in 1980 in Kasr Moui, in the region of Errachidia (28km away from Goulmima). Hanan Sadaoui moved from her hometown to Khemisset with her family and learned how to weave from her mother. When she got married, Hanan moved with her husband to his village (Oued Ifrane) where she joined the association he founded for the local weavers. Hanan is the proud mother of two, a boy and a girl and she hopes to develop her weaving skills and help her husband in developing opportunities for their local communities.
El Kibera Tahiri was born in Oued Ifrane and runs a small store that sells clothing to local villagers. El Kibera joined the association in 2012 and specializes in all the products that the association makes. She hopes that through her sales on Anou, she’ll earn enough money to organize a Moroccan craft fair in New York. In the future, she wants to become fluent in both French and English.
Sadia is a native of Oued Ifrane and has lived in the village her entire life. She is married to a butcher and has two young boys. She has been involved with the association since 2011 and knows how to make each type of carpet the association produces. With the money she earns for her sales, she wants to invest it in her family and perhaps build a house for her family.
Fatima Hajou was born in Errachidia and moved to Oued Ifrane when her parents moved to the village for work. She never formally attended school but is a regular at a local association’s math and literacy classes. She has been involved with the association since 2011 and specializes in the btaniya and tazrbit carpets. Fatima is married and has two children, whom she hopes she’ll be able to support with the income she makes from her sales.
Aicha Mehdoui was born in Oued Ifrane and specializes in all the products that the association produces. She hopes to use her income with the sales to build a new house in the village.
Fatima Mahboub was born in 1963 in the Ait Aziz village and currently lives near Ifrane river. She is married and the mother of three sons and a daughter. She has never been to school but learned weaving from her mother since childhood as well as western dressmaking. She has never showcased her work in fairs but has joined Association Nahda recently to gain more exposure to the artisan and craft world.
Fadma Mahboub was born in 1972 in the outskirts of Oued Ifrane. Her family moved into the village to make it easier for her brothers to go to school although she didn’t get the same opportunity since she never enrolled. However, she got to learn to weave and has become a renowned Hanbal and Zamora carpet weaver. She has recently joined the association in order to help the women perfect their Hanbal technique and find a space where she can meet like minded women.
Aicha Mahboub is the youngest sister of Naima Mahboub. At 46 she has never been married or attended to school. She learned weaving from her mother and after seeing the success her sister has encountered at the association, she joined soon after. She wants to help her widowed mother with the household expenses since all her brothers got married and have left home to build their own homes.
Salima Najib is among the latest recruits of the association. Born in Oued Ifrane in 1962, she is a widower, mother of two daughters and a son. She joined the association because she has no formal education but has learned weaving from her family.
Nbarcha Bally is 33 years old and married from Oued Ifrane. She is the mother of a son and a daughter. She has learned weaving like most of the local women from her own mother since an early age. She is a hard worker and puts long hours to help her husband with their household expenses and their children’s education. She joined the association not only to help her family but also to develop her skills by attending the training sessions for horizontal and vertical weaving.
Fatima Hafsi was born in 1969 in Oued Ifrane. She is married and has two daughters. She has recently joined the association but has known weaving for a long time, learning it from her mother. She attended school until the third grade in primary school only. From her experience, she wishes to teach the young girls who are dropping out of school nowadays how to weave in order to give them purpose but also to pursue the transmission of her craft and make sure it doesn’t disappear.
Rabha Houari was born in 1979 in Oued Ifrane and has managed to go to school until the sixth grade of primary school. She joined the association after her divorce in order to support herself and also to develop her skills together with the women at the association. She really wishes for her work to be recognised in the neighbouring souks for their quality.
Fatima Mahboub was born in 1970 in the outskirts of Oued Ifrane. She didn’t go to school. She married and had two sons and two daughters. She learned weaving from her mother and is among the women who have perfected the art of the Zamora and Zayane carpets. She really wishes to share her skills with other women in the association and teach them her specific techniques.
Beni Ourain style rugs are pile knot rugs intricately designed and are used as two sided rugs in Oued Ifrane. There is the summer side, when the pile side is placed face down on the ground to keep things cooler. During the winter, the pile side is placed up to keep things warmer. You can find these carpets with natural wool from the local sheep or cotton yarn bought from the village market. Depending on the size of the rug, it can take weeks to create. Each knot needs to be individually tied and cut, so one person is only able to create a meter in two weeks.
Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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Every product on Anou is priced by artisans themselves and Anou shows
exactly where your money goes. When buying handmade Moroccan crafts always ask for pricing breakdowns from sellers.
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