El Kibera Tahiri was born in Oued Ifrane and runs a small store that sells clothing to local villagers. El Kibera joined the association in 2012 and specializes in all the products that the association makes. She hopes that through her sales on Anou, she’ll earn enough money to organize a Moroccan craft fair in New York. In the future, she wants to become fluent in both French and English.
Sadia is a native of Oued Ifrane and has lived in the village her entire life. She is married to a butcher and has two young boys. She has been involved with the association since 2011 and knows how to make each type of carpet the association produces. With the money she earns for her sales, she wants to invest it in her family and perhaps build a house for her family.
Salima Najib is among the latest recruits of the association. Born in Oued Ifrane in 1962, she is a widower, mother of two daughters and a son. She joined the association because she has no formal education but has learned weaving from her family.
Fatima Mahboub was born in 1970 in the outskirts of Oued Ifrane. She didn’t go to school. She married and had two sons and two daughters. She learned weaving from her mother and is among the women who have perfected the art of the Zamora and Zayane carpets. She really wishes to share her skills with other women in the association and teach them her specific techniques.
Beni Ourain style rugs are pile knot rugs intricately designed and are used as two sided rugs in Oued Ifrane. There is the summer side, when the pile side is placed face down on the ground to keep things cooler. During the winter, the pile side is placed up to keep things warmer. You can find these carpets with natural wool from the local sheep or cotton yarn bought from the village market. Depending on the size of the rug, it can take weeks to create. Each knot needs to be individually tied and cut, so one person is only able to create a meter in two weeks.
Transparent Pricing
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Moroccan artisans are paid a meagre 4% of an average sale online or in local markets.
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