The genesis of the Atlas Wool Supply Co.
In response to finding toxic chemicals in dyes and materials artisans used in Morocco several years ago, The Anou Cooperative launched a trial initiative called the Atlas Wool Supply Co.
Our goal was to provide artisans and the wider craft community in Morocco with high quality wool, dyes and other materials that were safe for artisans, their environment, and their customers.
Since then, we have shipped tens of thousands of kilograms of wool and materials to artisans across Morocco. We’ve also developed deep expertise in wool, dyes, and their environmental impact gleaned from years of learning from mistakes, difficult lessons and trial and error.
The world since then has changed as well. Rising global temperatures, rapid rates of land degradation and a global pandemic. This has pushed us to ask ourselves : how can we create material that is not only safe, but material that actually regenerates the land and environment where artisans live?
Moving forward with Africa's first carbon negative wool
Today marks the next phase of the Atlas Wool Supply Co. This past week in the High Atlas Mountains, we broke ground on building Morocco’s only integrated wool and yarn mill that aims to become carbon negative.
