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Anou's Theory of Change: Artisan Led
Pile Knot Rug
By Numedia Tabudrart
Flat Weave Rug
WHAT THEY ARE SAYING
"The Anou Cooperative offers a fresh alternative to traditional cultural clichés – and a challenge to vested market interests."
— Franklin-Till
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"By building a language-free interface, Anou is helping impoverished artisans run their own businesses and upend the world of Fair Trade."
— Fast Company
"Anou helps rural artisans cut out middlemen. The Anou site addresses the technological hurdle of posting to the web — but that’s just the first step in a much bigger process of becoming actual business owners.”
— NPR
"The Anou connects Moroccan artisans directly with consumers for fair trade textiles and crafts. I've lusted after their rugs all year."
— InStyle
"…because Anou allows you to interface directly with artisans, I was able to special order the specific rug I wanted. After I placed the order, I got periodic updates (with photos!) on its progress. I love our new rug!"
— NYMAG
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